A collection inspired by the multifaceted ways beauty is destroyed in the modern world. Idealised physical beauty is a product of our culture and society; these ideals are subjective and constantly transforming, the collection looks at the authenticity of beauty and the standards within different cultures which can distort our perception.
The contemporary definition of beauty has created distortion; the image of perfect beauty that today’s media presents is a facade, beauty is more than an outer appearance. visible beauty can be destroyed through the overuse of plastic surgery as well as internal beauty through words or thoughts such as jealousy.
Beauty can be kindness, intelligence, compassion, motivation or strength. Why pursue a superficial image of beauty that is unattainable to conform to our society's distorted standards?
The collection is about how a woman can be powerful, responsible, elegant and glamorous while distorting beauty standards. This is not only about fashion but also about the beauty one holds within themselves. We want to celebrate the complexity of beauty and the women who break these barriers.
Preserve your heritage, preserve your origin and beauty, be original YOU!